![]() In fact, only 19% of SERPs have a featured snippet, but this does not mean they are insignificant. However, not all search queries have such a snippet. These are called featured snippets, and they usually contain a direct answer to your query. Only the ones with relatively quick and easy answers can get one, so choose your targets carefully.Have you noticed how certain Google searches display an information box at the top of the page? Remember, though, not every query gets a featured snippet. To appear in featured snippets, make it as easy as possible for Google to scrape your content for a concise answer to your target question. Get your content to rank in the top organic results (top five is even better).Pose the question in a header directly before your answer.Give your answer in an accurate but summarized manner (roughly 320 characters).If you want to appear in one, here are some general best practices for you: Google designed featured snippets to give users the most accurate and succinct answers to their questions by scraping the top-ranking content. What type of content is used in a featured snippet? That means that if you ranked in the top spot, you’d want the featured snippet for the additional 2.2% traffic boost and to prevent those who rank much lower from stealing that whopping 8.6% of traffic away from you. Meanwhile, on pages without a featured snippet, 26% went to the first organic result. However, of those that clicked, 8.6% went to the snippet source, while 19.6% went to the first organic result. On average, SERPs with featured snippets had a 4% lower click-through rate (CTR). For example, in the shoe-tying screenshot above, you could click the “Quick” tab to change the snippet to a video that focuses more on increasing your shoe-tying speed.Įarly Ahrefs studies showed that featured snippets do indeed slightly discourage clicks. There may also be a series of tabs that you can use to refine your search. For written snippets, clicking on the URL or title takes the user to the page section from the snippet.įor video featured snippets, clicking on any part will open the video at the appropriate clip. Google search results for: “ how to tie a shoe”įeatured snippets provide the answer to a user’s question first, followed by the source page’s URL and title. Google search results for: “ what are income tax rates 2021”ģ. Google search results for: “ why is the sun yellow”Ģ. #seo #contentmarketing Click To Tweet Examples of featured snippetsġ. If one of your pages ranks near the low end of the top 10 organic search results, stealing position zero might the best way to get more eyes on your content. Featured snippets are a shortcut to the top of the SERP. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice. However, since 2020, content that appears in the featured snippet no longer shows up at any position in the organic search results. In previous years, snagging a featured snippet meant your content showed up in both the snippet and the organic search results. Google has also made adjustments over the years to the way featured snippets interact with the organic search results. They’re now much more accurate and diverse. How Google featured snippets have changedįeatured snippets were first implemented in 2014 as part of Google’s never-ending mission “to organize the world’s information and make it universally accessible and useful.” Of course, they’ve continued to revise their algorithm, software, and presentation for featured snippets since their initial introduction. It replaces meta description or opening lines of the page. Additionally, the content section displays the section of text that answers the search question. In contrast to traditional organic search results, featured snippets put the content up top and the links to the source below. ![]() ![]() These often answer who-, what-, when-, where-type questions. They work best with (and are more likely to appear for) searches that have simple answers. Featured snippets show up in position zero, which means they sit above even the first organic search result.įeatured snippets are a way for Google to answer users’ searches as quickly and efficiently as possible. What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page-typically the first.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |